what started as a messy mix of side hustles, late-night ideas, and creative burnout became the blueprint for everything i teach now.

i didn’t follow a straight line — i followed my curiosity. every “wrong turn” turned into a story, a strategy, or a skill i now use to help other creators do it smarter (and with better design).

some people build their brand from a plan. i built mine from survival mode and stubbornness — and i wouldn’t trade it for anything.

it’s proof that you don’t need to have it all figured out; you just have to start.

my notes app, my notion dashboard, even my email drafts are a museum of brilliance and nonsense — half multi-million-dollar ideas, half grocery lists.

i’m constantly experimenting, learning, scrapping, and starting again. that’s the magic of being a creator — you get to live in perpetual beta.

every new project is a playground, not a prison.

i believe creativity should feel fun again — structured enough to work, but wild enough to surprise you.

that’s what i help creators tap into: the messy, magnificent middle where real magic happens.

literally, seriously and absolutely, i do not know where i’d be or what i’d be doing without my baby boy by my side.

he even has a chair at my work desk where he does naps on naps on naps all damn day while i write, design and tinker my life away online.

running a creative business all by yourself can get intense, but he reminds me daily that work-life balance sometimes just looks like pausing for a purr break.

basically, he’s the heartbeat behind the brand — and yes, he gets paid in treats.

do you have a cat? please show us? shoot an email with a pic, we’d love to see it!